Leading the Way: How Stringfellow Management Group Is Embracing AI and Upskilling to Serve Our Association Partners
At Stringfellow Management Group (SMG), our commitment has always been to provide best-in-class management and consulting services to the associations we serve. As technology reshapes how associations operate, engage members, and deliver value, we’re leading the charge—investing in artificial intelligence (AI), upskilling our professional team, and preparing our partner organizations to thrive in this new digital era.
SMG is actively implementing AI across our service areas, while simultaneously preparing our staff to be trusted advisors. And for association partners seeking tailored solutions and strategic guidance in this fast-moving space, SMG Consulting is here to help navigate the complexity with clarity and confidence.
Why Associations Must Embrace AI—Now More Than Ever
AI is transforming how organizations of all sizes function. From automating repetitive tasks to personalizing member experiences, AI enables smarter operations and more strategic decision-making. For associations, the potential is enormous: AI tools can support member retention, event planning, communications, education delivery, and data analysis—often in ways that save time and unlock new opportunities.
At SMG, we’ve made it a priority to understand this shift not just theoretically, but practically. We are piloting and integrating AI tools across our internal systems and in client-facing workflows, giving our partners a first-hand look at how this technology can drive results.
But we also recognize that no two associations are the same. That’s why SMG Consulting exists—to offer specialized expertise and one-on-one support to association leaders who want to explore how AI can solve specific challenges or drive strategic growth within their unique missions.
Our Philosophy: Learn First, Lead Forward
As a management partner to mission-driven organizations, SMG’s philosophy has always been to educate ourselves first—so that we can lead confidently on behalf of our partners. That means staying informed on the latest developments in association technology, monitoring how AI tools evolve, and evaluating the best ways to responsibly and effectively implement them.
Our goal is not to overwhelm with trends, but to introduce best practices that make a meaningful difference. From investigating smarter data tools to refining communications strategies through AI-enhanced analytics, we bring real solutions that are grounded in years of association experience and shaped by continuous learning.
And when our partners are ready to take a deeper dive into AI—whether it's exploring automation, data visualization, content curation, or predictive analytics—SMG Consulting offers that next level of support. Our consulting team helps assess needs, design implementation plans, and ensure that innovation aligns with mission and capacity.
Upskilling Our Team to Better Serve Yours
We believe that people—not just platforms—are the key to innovation. That’s why SMG has made a dedicated investment in upskilling our professional team across every team and department. From membership services to finance, meetings, education, and marketing, we are ensuring our staff understands not only how to use AI tools, but also when and why they are effective.
Our upskilling initiatives include:
- Targeted training in AI prompt engineering for our associations’ team members
- SMG AI Summit for Employees – includes high-level AI Concepts, Tools, Use Cases
- Attending certification programs and tech-forward workshops
- Internal cross-functional collaboration to share insights and strategies
This commitment equips us to guide our partners more effectively and positions our team as proactive collaborators in your success. And when associations need specific guidance or advanced planning, SMG Consulting offers an added layer of support—bringing strategic thinking, deep sector knowledge, and AI fluency to the table.
SMG Consulting: Your Partner in AI Readiness
We understand that AI adoption is not one-size-fits-all. Each association has its own pace, culture, and capacity for change. That’s why SMG Consulting provides personalized services to help associations assess opportunities, pilot tools, and build sustainable strategies for long-term impact.
Whether you’re just beginning to explore what AI might mean for your organization or you’re ready to implement advanced tools, SMG Consulting is your partner in planning, decision-making, and execution. Our approach is tailored, collaborative, and built on decades of association management experience.
Shaping the Future—Together
At Stringfellow Management Group, we view AI not as a disruption, but as an opportunity to elevate the services we provide and strengthen the associations we support. By proactively investing in our team and staying at the forefront of technology, we’re ensuring that our partners receive not only exceptional service today, but innovative leadership for tomorrow.
Through our dedicated team and SMG Consulting, we’re ready to help your association explore the promise of AI—confidently, thoughtfully, and strategically.
Let’s shape the future of association leadership together.